This week: things online, competing for immigrants, change yourself first, the impact of driverless cars, writing your bio and seeing your facebook network.
Great employment branding is job and market specific: acknowldedges the company’s realities (in size and reputation); understands the supply and demand variables and maximizes share of voice.
Emooter’s aggressive simplicity makes it an interesting contender in an increasingly crowded field. Simple measures of a new product’s acceptance (or a new software tool’s integration) are sure to be a part of the next wave of adoption measurement.
But, to paraphrase Bart Simpson, getting HR people to hate performance reviews is like making teenagers depressed — it’s like shooting fish in a barrel. That goes for just about everyone in your organization over age 35.
This week’s links include an a piece about the relationship between offshoring and capabilities, skills gap stuff, social recruiting, analytics and user adoption guides.
Finally, one of the video interviewing players demonstrates that they get that it has to be about more than video. Video itself is free. That means that the video interviewing players all have to scramble to identify the real value add.
“When adults have autonomy at work they might not focus on their normal tasks 100% of the time. That’s normal. Guess what? Using some of that autonomy for small doses of play at work actually facilitates productivity for most people. It represents a fun not-related-to-work break that stimulates healthy thinking.” – Todd Dewett
There’s a universe of great minds who never see the light of day in our industry because they are so busy building their companies. These are the people who hold the secrets you want to learn. The tricky part is finding them and unearthing their stories. Two weeks ago, John Sumser began a new journey to find them and bring their stories back to you.
The industry that has grown up to support Recruiters and other HR professionals assumes that a reactive posture is the starting point. When you sift through all of the BS from all of the suppliers, it’s all about catching the horse after it’s left the pasture.
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