Advertising is much more about attraction, through increasing brand awareness. Advertising takes time and focus. It operates on different rhythms than the direct approach. It is friendlier with a relaxed pace.
“Case in point: Last week I met a frustrated job seeker I’ll call Alicia. She’s currently working for a large corporation and has been looking to move on for some time. She tells me she’s in the midst of the hiring process with a consulting firm, but she’s run into a big problem.” – Susan Strayer
This week our resident lawyer and photographer Heather Bussing points her lens at photo sharing copyright laws on Pinterest. Jay Cross returns to our HRExaminer Editorial Advisory Board to discuss your most valuable asset (guessed it yet?). John Sumser looks to the second generation of social media and profiles Evenbase, the European digital recruiting up-and-comer.
If you ‘pin’ photos to Pinterest you are probably violating copyright law. Have you looked at the Pinterest User Agreement? They put the liability for copyright violations on YOU.
Opportunities abound because the world now moves on ideas instead of things. Value has migrated from tangible assets you could see and touch to intangible assets such as ideas, relationships, patterns and reputation.
If the name Evenbase doesn’t quite ring any bells yet, listen closely. You’ll hear them in the distance. The company is at the beginning of a long march of planned innovation and market disruption and they’re getting louder.
We are at the edges of the second generation of social media. Much of the original hype has been tested and found wanting. It turns out that we don’t really like seeing job ads in the middle of the flow of descriptions of last night’s burritos.
HR Examiner Weekly Edition v 3.15 April 13, 2012 Is Weight Discrimination OK? As a business owner, I depend on you for advice that helps me run my business and contributes to the bottom line. You’re my partner in building a better, stronger company, right? So here’s what I’m wondering: When is it OK to […]
Appearance requirements are tricky because even though appearance based discrimination is not technically illegal, it’s really difficult to justify when the rules on appearance also discriminate based on protected factors.
As a business owner, I depend on you for advice that helps me run my business and contributes to the bottom line. You’re my partner in building a better, stronger company, right? So here’s what I’m wondering: When is it OK to discriminate in the hiring process?
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