Employment Branding applies the same branding principles of attracting and retaining customers to attracting and retaining top employees. Employment branding is built on research that supports employee retention strategies to enhance recruitment and retention in your company.
If you’re a Human Resources professional you need to know more than the average consumer does about these questions. This week, our resident lawyer Heather Bussing and HR analyst John Sumser walk us through the Privacyscape.
There are no new entrants to the market who are experienced. As obvious as that is, it gets left out of the conversation all the time. People who are new apply for jobs one way. People who are experienced do it differently. People who are really happy in their work don’t do it.
Relationships are hard to develop in volume and many people take statistical shortcuts in processes that develop relationships based on the luck of the draw. The reason that Direct Marketing techniques generally have a bad name is that they tend to treat people like objects as a precursor to a deeper form of relationship.
Just like Target was able to “know” that a customer was pregnant, HR will be able to put 2 and 2 together on a variety of subjects. Large scale data mining will begin to show near-magical correlations between conditions and productivity.
While the White House Report declares: “Never has privacy been more important than today”, Wired Magazine reports the US Government is building a giant spy center. The “Utah Data Center” is purportedly designed to intercept and collect every digital communication.
Private does not mean that people can’t ever find out. Like any secret, the minute you tell it to someone who doesn’t have any requirement to keep it confidential, it’s not secret anymore. So even though the law recognizes general categories of “private information,” if you disclose it, it’s not private anymore.
When the website or online service is free, chances are the product being sold is you. The most common tracking is done to better target ads to you or sell this info to others in aggregate form for the same purpose. Information is also collected to improve the websites or online services you use.
“We have this illusion that each of these bits of information is separate, that the companies collecting the information don’t share it. So we are the only ones who really have the whole picture about what our lives are like.”
Earlier this week we published the next evolution in our Top 25 Lists of online influencers. In The Pulse of HR we study HR’s trending topics and then discuss some reactions in More about the Pulse.
Kelly Cartwright weighs in on Big Talent, where she discusses the changing talent landscape. Get a glimpse of employee scheduling using voice driven phone applications (that works!) in Voice Based Talent Management and wrap up this week’s issue with an update on the changes Ceridian CEO Stuart Harvey is shaping for their 130,000 HR software customers.
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