In HR we associate drama with employee meltdowns and mergers, not the great dramatic writing that John Sumser puts center stage in this week’s feature. Sumser showcases how dramatic writing impacts business outcomes in the article, David Mamet’s Memo to the Writers of the Unit.
Jobs change, expectations go unmet, cultural integration is not always what it seems to be, decisions get rushed, managers are bad, companies are rotten, coworkers are unpleasant, better jobs emerge elsewhere.
Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.
The reason that Direct Marketing techniques generally have a bad name is that they tend to treat people like objects as a precursor to a deeper form of relationship.
For 24 years Bill Kutik has been Technology Columnist for Human Resource Executive, also serving as co-chairman of the magazine’s famous annual conference, HR Technology® Conference & Exhibition, since it began in 1998.
In our feature this week on Local Recruiting John Sumser asks why we’re still trying to recruit candidates in Boston and Austin like they’re exactly the same (there are at least 400 discrete cultures in America alone).
The first reason local recruiting is important is that small businesses are virtually all local operations. They only hire locally. Local Recruiting doesn’t mean narrowing your search. It means starting locally and working up.
Much of the published information and opinion about HR and Recruiting tries to establish norms or best practices as if local culture made no difference.
If you’re not familiar with the data integration issue, it’s not really surprising. Problems like these are highly technical and very, very boring. The market pays attention to shiny new things. Grungy maintenance work isn’t shiny or new.
If there’s a problem on Facebook do you pay or does Facebook? Legal Editor Heather Bussing deciphers Facebook’s legal fine print in this week’s feature: Facebook Terms of Service Translated.
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