The key to 21st Century marketing effectiveness is a combination of intimacy and search engine friendliness. A surprise branding challenger emerged at last month’s Recruiting Innovation Summit.
As the chief executive of a SaaS provider of talent management systems, I might reasonably be expected to disagree strongly with John’s recent three-piece j’accuse, revisiting the pitfalls of Software-as-a-Service (SaaS). In fact, I more or less agree with the substance of all of it. But that doesn’t matter because SaaS is still going to take over the world, and I’ll explain why.
It’s hard to explain how different the world looks when you shift your focus. What seems subtle or obvious at first become the foundations of a whole new way of seeing things. Things change when you change the way you look at them.
I have a hundred “Why Virgin America is great” stories. Here are a couple from recent travels that highlight what it’s like to work on a Virgin America flight for the customer and employees.
With an iPhone, an Android, an iPad and my sleek MacBook Air crammed into my briefcase I hit ten conferences and two analysts confabs in less than seven weeks. I watched my workflow and thought about Mobile Recruiting. There was not the slightest opening for the consumption of advertising of any kind. The few bits of text spam I got made me mad. Where does mobile recruiting fit in all this?
Scant attention is being paid to the root cause of resume overflow and bad candidate experience. Poorly written job ads. We need copywriters to both reduce the flow of errant resumes and improve the candidate’s experience.
The 2012 Index of Social Technology in HR & Recruiting After five and a half months, I’ve finished the 2012 Index of Social Technology in Recruiting and HR. The 100+ page report is a comprehensive guide that will help you chart your social media strategy for 2012 and beyond. Read Now » Big Data vs […]
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