It’s very difficult to talk about Return on Investment, in its purest form, when most human resource departments are considered cost centres.
Knowing our own little world really well can get in the way of seeing new ideas. Even though there is truth in the “best of type” idea, seeing the whole picture is more important right now.
Always distrust tools; always be alert for alternative ways of thinking. Many of the amazing insights that are becoming available involve rethinking the things you think you know.
In HR we associate drama with employee meltdowns and mergers, not the great dramatic writing that John Sumser puts center stage in this week’s feature. Sumser showcases how dramatic writing impacts business outcomes in the article, David Mamet’s Memo to the Writers of the Unit.
Jobs change, expectations go unmet, cultural integration is not always what it seems to be, decisions get rushed, managers are bad, companies are rotten, coworkers are unpleasant, better jobs emerge elsewhere.
Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.
The reason that Direct Marketing techniques generally have a bad name is that they tend to treat people like objects as a precursor to a deeper form of relationship.
For 24 years Bill Kutik has been Technology Columnist for Human Resource Executive, also serving as co-chairman of the magazine’s famous annual conference, HR Technology® Conference & Exhibition, since it began in 1998.










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