Audience and Candidate Experience

Topics: Brand Aid, HRExaminer, John Sumser, More2Know, by John Sumser
Like cramming for a math final after skipping the class all semester, the active job hunter is faced with a sea of conflicting number one priorities, often without the resources required to effectively fill in all of the blanks. Clarity about the next step, self-confidence (in spite of whatever prompted the need to shift jobs), an orientation of accomplishment and a clear sense of “What Do I Want To Do” are the most basic components of this standard recipe for a nervous breakdown. That’s right, people who are actively looking for work tend to be scattered and faking it. Otherwise, the layers of embedded conflict would eat them alive.
 

Job Ad Architecture

Topics: HRExaminer, John Sumser, More2Know, by John Sumser
This is a detailed look at the mechanics and consequences of the job advertisement. The Job Ad is the fundamental element of Recruiting Transactions and the baseline for building a quality workforce, a solid candidate pipeline and the raw material for solid Workforce Planing and Talent Management
 

HRExaminer v2.27

Topics: HRExaminer, John Sumser, Weekly, by John Sumser
Gamification Most software products and services are developed in the absence of clear understanding of the customers. That's a good part of why technology adoption rates are so low in practice. As the Software as a Service (SaaS) model shoves success metrics off on the customer, new and exciting approaches to getting user level buy […]
 

All In The Game

Topics: HRExaminer, John Sumser, by John Sumser
Marriott’s online game is a turning point. The fact that a company would find it interesting to deploy a game for the exclusive purpose of employment branding tells you everything. The entire question of who makes and delivers software and for what purpose has radically changed.
 

Gamification

Topics: HRExaminer, John Sumser, More2Know, by John Sumser
Most software products and services are developed in the absence of clear understanding of the customers. That’s a good part of why technology adoption rates are so low in practice. As the Software as a Service (SaaS) model shoves success metrics off on the customer, new and exciting approaches to getting user level buy in will be trotted out. You can bet that gamification is going to figure prominently in the misguided attempts to automate stakeholder commitment. Beware.
 

Whose Data Is It?

Topics: HRExaminer, John Sumser, by John Sumser
The recent LinkedIn API dustup (they blocked Monster, Branchout and a host of others from using ‘their data’) and Facebook’s decision to limit the exporting of Friend data are gearshift moments. They indicate the realities of the future of social media.
 

End The Subsidy

Topics: HRExaminer, John Sumser, by John Sumser
Just as I hit the pothole in front of the shuttered Borders, the Radio newsflash says that Amazon is canceling the associates program in California. The notice was abrupt and instantaneous. What’s the impact on employer branding?
 

The Speed Of The Sound of Technology

Topics: HRExaminer, John Sumser, by John Sumser
Agile software development and continuous streams of competitive features (without regard to the actual needs of users) is driving people away from Firefox 5 and the latest editions of Microsoft Office. While subscription based software is all the rage, little is known about the users’ ability to keep up with the flow of changes.
 

HRExaminer v2.26

We're publishing our Weekly Newsletter a day early due to the upcoming July 4th Holiday in the U.S. Happy Independence Day! Now, let's set off some Fireworks » Top 100 v1.78: Susan Strayer Susan Strayer, Marriott International's Senior Director, Global Employer Brand and Marketing, is going places fast because of what she accomplishes. In an […]
 

Top 100 v1.78 Susan Strayer

Topics: HRExaminer, John Sumser, by John Sumser
Susan Strayer, Marriott International’s Senior Director, Global Employer Brand and Marketing, is going places fast because of what she accomplishes. In an extremely short time, Strayer has added dramatic energy to Marriott’s employment branding endeavors.