Apple recently revamped their in-store experience to emulate The Ritz-Carlton and it’s working. Great service focused on building a brand experience serves as a foundation for both brand loyalty and career interest. This week Susan Strayer and Brett Minchington co-author our feature story on Experiential Marketing for employer brands.
The economy is going to remain stalled or declining until consumers regain both cash and confidence. While Recruiters (and HR pros) have little influence about job growth, we are in a position to generate ideas. As a profession, we know things that could be used to help the change.
Innovation has to happen whether or not big companies can afford it. As a result, smaller and smaller increments of value are worth more and more.
Putting all your eggs in one basket to connect consumers to your brand through consumer brand marketing involving celebrities or employee ‘brand ambassadors’ is not without risk.
HR Examiner Weekly Edition v 3.35 August 31, 2012 Can Law Keep Up with Technology?Courts and legislatures are struggling to keep up with the fast pace of technology. New laws and cases are quickly outdated. Read Now » WealthHabit: New Architecture of Work VII Financial stress absorbs time and attention during the workday statistic […]
WealthHabit: Embedded Learning and Quantification: The New Architecture of Work IV A significant portion of the workforce is underwater on their houses (11Million), behind on their monthly payments, drowning in college debt, subsidizing other family members or simply recovering from bad habits with credit cards. Financial stress absorbs time and attention during the workday (particular […]
Our laws are based on people, places and things. But technology and the Internet aren’t. The Internet is not a place. It’s everywhere and nowhere in particular. Digital information is not a thing. It flows in tiny packets and exists in multiple copies just to be seen and used. And people are becoming great files […]
I’m writing this sitting on a balcony just off Bourbon Street in New Orleans, which in the middle of August is almost entirely devoid of tourists. It’s an interesting time to see it. The last time I took a vacation, my company had zero employees and only a few more customers. Seven years later, those […]
So far, our various looks at influence have had a hard time getting beyond attributes of popularity. Influence is much more than that. Sometimes, the only way to see influence is by watching the things or people that are being influenced.
We asked the Twittersphere three questions about Employment Branding and got back a truck load of responses. The result? Employment Branding in 50 tweets.
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