The Twitter Revolution II

Topics: All, Daily Links, John Sumser, JohnSumser.com, Social Recruiting, by John Sumser

The Twitter Revolution II (continued from yesterday)

(Mar 25, 2009) If I were in charge at Monster (or Career Builder or Hot Jobs), I’d quietly sign a deal with he folks at Twitter.  I’d use an automated version of Splits.org, with a more tightly defined lexicon for job category and location, I’d flow each and every item from the jobs database and into twitter.

Then, I’d either bill the job aggregators (Simply Hired, Indeed  all) for using my content or just cut them off.

Twitter provides an unrivaled distribution outlet. It would be small potatoes to configure personalized data flows based on user preferences. In a quick moment, Twitter can become what newspapers should have. A customized news flow with had tailored advertising flowing from the great classified databases. There’s no reason that all of the Craigslist functionality can’t be managed to deliver tailored segmented news feeds on Twitter.

That’s just the beginning. Go take another look at Splits.org. The principle being proved here is profound and revolutionary.

Here are the steps

  1. Build a lexicon. 1 hash tag for every job title, 1 hash tag for every city (possible Geo Codes?),  hash tags for kinds of qualifications (experience, skills, etc)
  2. Automate  the tagging of each job. (a la Splits.org)
  3. Generate 1 Tweet per job that includes a compressed link to the ad (or the hiring authority)
  4. Create search engine interface that lets job hunters define output. Deliver RSS Tweets to personalized accounts for following.
  5. Bingo, instant distribution.

Now, watch. The aggregators (who are much more nimble) will do this first. They can get there faster. That should set the stage for a very interesting legal discussion about ownership of data. (You might remember that this is a favorite subject of mine).

The principle (which can not be easily accomplished at Facebook, it’s too closed) will be repeated in information niches all over the place. This is how (mechanically) Twitter becomes the replacement for the news industry.

Next: Final Thoughts.

I’m on Twitter, Facebook, LinkedIn and Friendfeed. Catch up with me.

 



About the author

John Sumser

John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.

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