“…taken together, these details comprise a mosaic illustrating many important things about the fixed cost of the local economy and the local quality of living. As a general rule, the better each of these areas is, the more costly local talent will be.” – David Kippen
As long as the general income level is low, volume wholesalers can’t generate the revenue they need to offset their fixed operating and inventory costs. So if you see frequent small five and dime stores, you’re looking at a market on the lower side of the development curve. – David Kippen
“Transportation can tell you a great deal about how far people are able to travel to find work. You’re obviously not going nearly so far on bicycle, an ox, or a tractor as on a scooter or car. Second to housing transportation is the largest area of individual investment you’ll see.” – David Kippen
“Unless your budget is huge, you’ll need to make observations that are fast and meaningful. So I look at power supply, road stock, and light rail systems.” – David Kippen
Do you recall the story of the blind wisemen and the elephant? It’s a great explanation of how the same thing can look very different depending on your perspective. So it goes with your employment brand.
This week, we’re trying something different. David Kippen, the genius behind Evviva Brands is going to take us on a tour of Market Research. David is a powerful advocate for the idea that you have to learn about the markets you serve. So, one step at a time, we’ll go through the basics of doing your own work to get a ‘dirt under the fingernails’ look at the market.
That’s the problem with the emerging crop of visual resumes: they take longer to digest, they drive costs up. Will job hunters love them? Undoubtedly.
Whether or not social media and technology provides sourcing value, it will be the competition from now on.
Do you recall the story of the blind wisemen and the elephant? It’s a great explanation of how the same thing can look very different depending on your perspective. So it goes with your employment brand.
There are not that many must see HR events on the global stage. TRU London is one. The TRU London gathering is a learning swarm. People interested in Recruiting from all over the globe descend on a small hotel in London’s Indian neighborhood.
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