Mobile Recruiting: Getting Started in 7 Steps (6 of6)

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Mobile Recruiting: Getting Started in 7 Steps (6 of6)

Topics: HR Technology, HR Trends, HRExaminer, John Sumser, Mobile Technology, by John Sumser

Mobile devices are an entirely new class of mass media and are evolving at an extremely rapid pace.

7 Action Steps you should take right now

Becoming effective with mobile recruiting is an ongoing process. Mobile devices are an entirely new class of mass media and are evolving at an extremely rapid pace. While there is no substitute for having a focused partner who keeps you up to speed, basic sustainability will require that you become a student of mobile recruiting.

Here’s how to get started:

Start collecting and analyzing your employment website’s traffic. Evaluate it weekly. Look for trends in platforms, mobile traffic as a percentage of overall traffic, geographies.
Identify mobile recruiting approaches from competitors and trend setters. Which of them look right for you?
Become a student of mobile trends. Watch the people around you and the way that they use their mobile devices. Take notes.
Ask candidates, during interviews, what they think about applying with a mobile device. Keep a log of the data and discuss with your team on a routine basis.
Set up a Google alert for ‘mobile recruiting’ and monitor it every day.
Start thinking about which components of your recruiting process require slow or deliberative decision making and which can be done quickly and conveniently.
Identify your worst recruiting hangups (and those of your applicants). Keep a list. Mobile will give you the opportunity and the motive to straighten them out.

About the author

John Sumser

John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.

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