Thought For The Day: “The concept of “the trusted referral” is integral to the success of content sharing on Facebook. We’ve found that it is tremendously more powerful to get a piece of content — an article, a news clip, a video, etc — from a friend, and it makes you much more likely to watch, read, and engage with the content.” Randi Zuckerberg

• Social Media vs. Knowledge Management: A Generational War
• The unforseen consequences of the social web
  York Times editorial policy. “”Anything you post online can and might be publicly disseminated, and can be twisted to be used against you by those who wish you or The Times ill.”
• Are You a Web 2.0 Wannabe?
  Lou Adler reminds me that the prototype for Recruiting training is boot camp. Here is some more tough love from the master. ” Those in the current Web 2.0 era are now successfully using search-engine-optimized talent hubs, and pushing jobs using teasers ads to targeted blogs and social sites. Integrating and automating all this stuff based on robust workforce planning and process control metrics is Web 3.0.”
• 
  Twitter is 2009’s Facebook, With Less Upside
  – raising money instead of generating any,
  – letting the valuation get ahead of realistic business prospects which will make any M&A nearly impossible,
  – thinking that the “success” its had with its obsessive, early-stage adopters can be mirrored to the broader world,
  – will obsessively create valuations based on online advertising estimates even though the company is at best a communications and/or e-commerce play,
  – mistaking a API for others to use as a business model
  – encouraging other businesses to build applications on top of their grid, without itself knowing that their business is/will be. 

   

• 2009 Horizon Report
  The impact of technology on education over the next five years. If you are doing college recruiting, here is how the educational institutions will be changing. The trends chapter makes four points:
  – Education will embrace ambiguity. There is more than one right answer to interesting questions
  – A Billion mobile phones will make a real difference in the schools
  – Visualization of data is a blossoming arena and will change the way education works
  – Games (video and computer) will start to be understood as universal learning tools

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