Mobile Recruiting: Defining Your Goals (5 of 6)

Home

Mobile Recruiting: Defining Your Goals (5 of 6)

Topics: HR Technology, HR Trends, HRExaminer, John Sumser, Mobile Technology, by John Sumser

Unlike social media, which are discrete communications channels, mobile is a new mass media form.

Defining Your Goals

Running off and launching a mobile recruiting process without a framework of goals and objectives is career suicide. Unlike social media, which are discrete communications channels, mobile is a new mass media form. It is inevitable that this new medium will transform your enterprise just like earlier mass media. Deciding to get on board is a question of when, not whether.

Here are the questions you should consider when establishing the goals for your mobile recruiting program:

What percentage of applicants do you expect will apply on mobile devices?
Which mobile platforms will you support?
Optimized mobile career site, native app or a combination of the two?
Where does the jobs data come from?
How can you keep job searching simple?
How quickly do you need to get your program in place?
Can you experiment or do you need to see best practices?
What is your budget? What can you reasonably accomplish with the funds?
Will you accept LinkedIn profiles and other resume alternatives?
Which of your jobs are suitable for mobile recruiting?
Will you pilot in a single area, roll out to the entire enterprise or a combination of the two?
Will your mobile project be part of a larger rethinking of Recruiting workflow?
How will you maintain and strengthen relationships with candidates once they have submitted their credentials?
Do you want to offer job alerts and other content to your mobile audience?
What kinds of content will you provide?

About the author

John Sumser

John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.

Visit Authors Website