HR Examiner Weekly Edition v 3.36 September 7, 2012
Experiential Marketing: Harnessing the Power of Emotion in Your Employer Brand Apple recently revamped their in–store experience to emulate The Ritz-Carlton and it’s working. Great service focused on building a brand experience serves as a foundation for both brand loyalty and career interest. This week Susan Strayer and Brett Minchington co-author our feature story on Experiential Marketing for employer brands. Read Now » |
On Riding a Trojan HorseInnovation has to happen whether or not big companies can afford it. As a result, smaller and smaller increments of value are worth more and more. Read Now » |
From This time Last YearThe economy is going to remain stalled or declining until consumers regain both cash and confidence. While Recruiters (and HR pros) have little influence about job growth, we are in a position to generate ideas. Read Now » |












