HR Examiner Weekly Edition v 3.14 April 6, 2012
3 Important Steps for Employment BrandingDr. David Kippen of Evviva Brands returns to the HRExaminer Editorial Advisory Board this week to weigh in on employment branding. With a background spanning advertising and communications and a client base spanning the globe, Dr. Kippen is recognized as a thought leader in brand strategy. Read Now » |
Employment Branding – the Emperor’s New Clothes?“All efforts that are poured into an employment brand would be better utilised in building a better company culture and identity. “ – Felix Wetzel Read Now » |
Employment Branding: Fundamentals In its various aspects, employment branding is a key part of the equation for long term recruiting and talent management. It is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Read Now » |
Employment Branding: Fundamentals 2Changing demographics create a new requirement for the development of relationships between employers and demographically defined pools of candidates. This process, which is an outgrowth of the emerging changes in the basic concept of management are nothing less than a redefinition of the boundaries of the organization. Read Now » |
Employment Branding: Fundamentals 3 The inside of every company is different from its outside. The inherent paradox is that the two, while intrinsically related, bear little or no resemblance to each other. The Brand is packaging, positioning and narrative for the outside of the company. Read Now » |














