HCM Master Class: Dec 12, San Francisco

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HCM Master Class: Dec 12, San Francisco

Topics: HRExaminer, John Sumser, by John Sumser

photo of Golden Gate Bridge in San Francisco where HRExaminer Events will host The Master Class in HCM at The Bently Reserve on December 12, 2014.

Here’s more on our HCM Master Class in San Francisco at The Bently Reserve on December 12, 2014.

If you’ve been following social media, it’s been hard to ignore our marketing drumbeat for the HCM Master Class. We’ve held two so far and have a third planned for San Francisco on the 12th of December. You can register here.

The class is designed to provide a deep orientation for people who are new to the industry. We aren’t a marketing company, per se. The course will not teach you how to market. It will not help you understand new marketing techniques and their applicability to the HRTechnology universe.

There are a number of companies who are great at that. If you need orchestrated help from a marketing agency, let me know. There are several reputable companies who are really good at what they do.

The HCM Master Class is designed for people who are already good at what they do.

We will teach you about the dynamics of the HCM Marketplace:

The Landscape (All of the HR Technology functions that people buy and how they go together)
The Trends (What’s moving the market today)
The Users (How they think, feel and behave. What they actually do)
The Influencers (Who they are and how to build your relationships with them)
The Money (Who’s got it, Who’s getting it and Who’s lost it)
The Narratives (Story arcs that work)
The Ecosystem (How it works and how to build one)

The day is long, intense and data packed. It begins with an elegant dinner the night before.

So far, we have had class members from:

HireVue, Oracle, ADP, DNA-7, NetSuite, AonHewitt, Findly, Paycor, eSkill, BlackbookHR, Paychex, CareerBuilder, SmashFly, Limeade, BountyJobs, Bersin by Deloitte, Visier, FurstPerson, RiseSmart, Brand Amper, Equifax, OneSource Virtual, Cezanne, Lumesse, LRP and ManpowerGroup Solutions

Take a moment to look closely at the agenda. We would love to have you there.

PS, here is a partial list of the titles of the people who have attended:

Vice President of Worldwide Sales, VP Product Marketing, Senior Manager Public Relations, CEO, Project Lead Business System Analyst, VP Product Management, Director HCM Product Marketing, Senior Director Product Management, HCM Product Manager, Senior Director Product Management, VP HCM Products, Senior Manager Global Strategy, HR BPO Marketing Manager, Director Product Marketing, SVP Strategy, EVP, Founder, Director of Product Management, Director of Marketing, CEO, Product Manager, SVP Sales, Vice President, Director of Marketing, VP Integrated Brand Strategy, Director Product Management, VP HCM Products, Director of Product Management, Senior Director HCM Applications Marketing, Manager Global RPO Communications, Director of Marketing, Marketing Supervisor, Senior Vice President & General Manager, Account Executive, and CEO.

About the author

John Sumser

John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.

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