(The Future’s So Bright) I Gotta Wear Shades
(March 17, 2009) Twitter, twitter everywhere and not a drop to drink. Stealing a line from The Rime of the Ancient Mariner is a useful way to begin to unravel the terrors of the deep blue sea that is social media. Like the intrepid land lubbers who watched exploration from afar, most people want the new world to be like the old world. So, early experiments are about replacement of the old with the new.
When the trajectory shifts from evolutionary to revolutionary, something important happens. In an evolutionary mode, change is gradual and incremental. In the revolutionary mode, change is traumatic. Old things break and are not replace. New things that look a little bit like the old things emerge. Then whammo.
Imagine the history of the automobile. The first models were custom made and resembled the carriages they replaced. Today, it is hard to imagine that our cars have their roots in ‘horseless carriages’. First evolution, then revolution.
Twitter is the first real revolution in a communications medium that has always seen itself as revolutionary. The word itself (revolution) is overused to the point of meaninglessness. By constraining functionality (a counterintuitive move for software engineers) and making an easy to use API, the service set the stage for an explosion of companies and services. Twitter drives a fast growing ecosystem. Twitter itself is growing at nearly 1400%
Twitter is the next step in the sequence that goes: Web Pages -> Dynamic Web Pages -> Search Engines -> Search Engines That Work -> ???. Unfortunately, the right term, Web 2.0, got used a little prematurely.
Here are some key sites that will inform your thinking on the subject. Tomorrow, I’ll dig into them a little further.
I’ve got a job waiting for my graduation
Fifty thou a year — buys a lot of beer
Things are going great, and they’re only getting better
I’m doing all right, getting good grades
The future’s so bright, I gotta wear shades
I gotta wear shadesWell I’m heavenly blessed and worldly wise
I’m a peeping-tom techie with x-ray eyes
Things are going great, and they’re only getting better
I’m doing all right, getting good grades
The future’s so bright, I gotta wear shades
I gotta wear shades
I’m on Twitter, Facebook, LinkedIn and Friendfeed. Catch up with me.
John Sumser
John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.









