Fundamentals of Facebook Recruiting

The essence of great recruiting is to fish where the fish are.
The essence of great recruiting is to fish where the fish are. As times change, the ‘recruiting waters’ get overfished. This is what makes the profession so highly flexible. Over the course of a decade, the success of one technique creates the demand for the next.
More than any other corporate function, recruiting involves adaptation to rapidly changing markets. Companies that shift their methods with the times thrive. Companies that don’t, wither.
In 2012, that means learning how to use social media as a part of your recruiting effort. In a few short years, the center of the Internet moved from static sites to the more vibrant and interactive universe of online networks. Job Boards give way to social media as users are migrate to the new world.
Here are a few stats that put the story in perspective:
- 23% of all hours spent online are spent on a social media site[1].
- 80% of all Internet users are members of at least one social network[2]
- 66% of all Americans use a social network[3]
- 25% of all American internet traffic is on Facebook alone[4]
We’ve released a new White Paper, “Facebook Recruiting Basics: A Guide to 21st Century Employment Branding. It lays out the core principles you need to understand in order to recruit effectively on Facebook. Download it here.
[1] Mashable: Sept, 2011 http://mashable.com/2011/09/12/23-percent-online/
[2] Neilsen: Sept, 2011 http://cn.nielsen.com/documents/Nielsen-Social-Media-Report_FINAL_090911.pdf
[3] Pew Internet: March 2012 http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx
[4] TechCrunch: Nov 19, 2010 http://techcrunch.com/2010/11/19/hitwise-facebook-accounts-for-1-in-4-page-views-in-the-u-s/
John Sumser
John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.









