There are widely different views on the definition and value of employment branding and its relative health. This week we continue our discussion on employment branding with articles from Dr. David Kippen and Felix Wetzel who articulate a useful for/against argument. Meanwhile, John Sumser takes us through a tour of employment branding fundamentals in his three-post series. It’s all in this week’s HR Examiner.
All efforts that are poured into an employment brand would be better utilised in building a better company culture and identity.
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