Thought for the Day: Understanding your world offer requires constant curiosity.
- The Linguistics of ReTweets
Dan Zarella is a tweet statistics machine. In this piece, he disects the content of a warehouse full of 140 character messages. The idea is to look for clues about the way people spread ideas. Zarella exemplifies the kind of curiosity needed to make measurement and montioring really effective. - How To Say ‘No’ In 60 Seconds
Sometimes, the inbound volume of little requests grows into a pile. Saying ‘no’ is the simplest way to clear up the list. Some useful tips. (Great salespeople understand that ‘No’ is the most important answer you can give or get.) - Marketing Doesn’t Have A Seat At The Table Either
“the CMO is not as involved as they could be. Within a corporation, you are either part of the core decision-making process or you’re submitting your budget to be approved. If you’re not listed as one of the top executives, chances are you’re submitting your budget.” - Calling bullshit on social media
Nice start on a counter argument. - History of Social Media In A Blink
As some have noted, it misses the AOL, Compuserve and WeLL Communities. The roots of social communications tools (many to many) are over 40 years old and can be traced back to PLATO
John Sumser
John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.









