Thought for the Day: “Recruiting leads to winners and losers” – Steve Levy

• Teenagers’ Internet Socializing Not a Bad Thing
  Imagine it’s sometime during the early 1700s.  Printing presses are just becoming commonplace. Primitive versions of newspapers start to emerge. Here’s a sample headline: “New Teenage Fad, Reading, Not a Bad Thing”  Here’s the story from the San Francisco perspective.
• Boston College Will Stop Offering New Students E-Mail Accounts
  Kids arrive on campus with well established online identities that they are not interested in shedding. BC is going to offer them forwarding services to their preexisting accounts so they don’t have to change addresses just because they go to college. Opens an interesting conversation about the school’s brand. This quiet story is big news.
• Cloud/Grid/Utility Computing what is it & must you have it?
  Michael Specht is one of the most reasoned voices in our space.  He takes a look at the latest shift in marketing jargon (from Software as a service to cloud computing/recruiting.)
• Okay, That Was Nuts
  Heather Hamilton is one of the real pioneers of blogging as a recruiting technique. Here, she details the symptoms, recovery and cure for a recent long-lasting flu. If you read the piece and wonder “what does this have to do with Recruiting?”, you won’t be alone. But, she achieves a level of intimacy that you can not develop any other way. This is real evidence of Microsoft’s willingness to experiment at the edges of Recruiting practice. It demonstrates Heather’s humanity and Microsoft’s ability to celebrate individuality. It would be nice if this sort of freedom were granted routinely everywhere. Counterintuitively, this is great employment branding.
• More job searches performed on Indeed.com than any other jobs site
  Indeed is really tearing things up these days. As Eric Shannon notes, Indeed illuminates one aspect of the job board dilemma. “If you charge a posting fee, it becomes nearly impossible to have the most jobs of any specific type. If you don’t have the most jobs, what do you have?” The other side of that question is something like “Why would you want to boil the ocean in the first place?”. In other words, job board success is about satisfying customers and not about how large your inventory is.